Wednesday, November 24, 2010

Pennekamp's 50th Anniversary Promotion

I was recently contacted by Andy Newman of Newman PR to shoot an illustration of a snorkeler reaching out the the Christ of the Abyss Statue in my home town of Key Largo, Florida. It was to commemorate the 50th Anniversary of John Pennekamp Coral Reef State Park this December. The Statue is iconic of Pennekamp, and we wanted to show it as a warm water destination, hence the girl in the bathing suit.

Actually, the shot was comped as a replication of one of my stock shots, a photo I'd taken of my daughter, Alexa, snorkeling around the Statue last summer. However, the shot Andy liked best was a horizontal, and we needed a vertical for the combination of rack brochure, poster, and cover of the Keys Traveler magazine that Newman PR also publishes.

In our hour at the Statue we shot models Corky Wagner and Katy Weiland individually and as couples around the Statue. Their only direction was to reach out to the Statue, but don't actually touch it. Touching coral, or in this case the brass of the Statue, is discouraged, ecologically, so we wanted the impression of connection without the actual physicality.

Leaving room for type was also encouraged, as can be seen here in the final execution.
Thanks Andy ... nicely done.

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