Thursday, March 8, 2012

Florida Keys dominates Penn Station!

If anyone passed through Penn Station recently, in New York City, they might have seen a nice treatment of my underwater photographs from the Florida Keys. Our Tourist Development Council was hoping the winter cold up north might inspire some tourism to the Fabulous Florida Keys, and built evocative Keys' images that were strategically scattered throughout the station. The centerpiece was stair-art, that led commuters up the stairway, from the depths of the coral reef to the sunburst at the surface. Hope they exhaled on the way up, as we don't want anyone to get an air embolism (lame scuba diving joke).

This was part of a very creative campaign developed by the Tinsley Agency, in Miami. Some of the other images they used throughout the station are below. I wish I could have been there to see it in person, as this is one of the boldest destination advertising campaigns I've yet seen.