Wednesday, November 26, 2008

New Canon PowerShot Brochure

I had a nice surprise when I received my newest issues of Digital Photo Pro and Outdoor Photographer magazines. Polybagged with each issue was the new 34-page catalog published by Canon for their advanced amateur photographers. Entitled "Canon EOS PowerShot for Advanced Photographers" this lavish production was anchored by their concept to have their Canon Explorers of Light using advanced consumer cameras. All of which makes sense, because the line between consumer and professional products is blurring all the time ... they are all just so very good these days. Any pro shooter could go out and do their job with almost any of the products featured in the catalog, although the pro versions might be better weather sealed, or have faster motordrive sequencing, or whatever. Still, the consumer products are pretty amazing these days.

Anyway, as a Canon Explorer of Light,, my assignment was to shoot the new Canon G10 in the Canon housing. The photos above show the cover (a gorgeous shot by Tyler Stableford), one of my underwater shots taken with the Canon "point-and-shoot", and the promo materials for the G10 camera.

I was meant to be on location in Little Cayman for Scuba Diving Magazine when this project came due, and it proved to be the perfect place to run the G10 through its paces. The shallow reef at the top of Bloody Bay Wall was ideal because the backgrounds for fish photography were so nice, the water so clear, and gratefully the fish were so accustomed to divers it made getting near enough for quality imaging quite easy.

Thanks to Travis Gainsley for taking the portrait of me and assisting the underwater portion of the shoot, and to my friends at Little Cayman Beach Resort for providing the photo-opportunities.

As for the G10, very cool camera. The native lens is 28mm (28-140mm in 35mm equivalents), and therefore a bit wider than the 35mm lens on the G9, and the image quality is superb. I've been shooting a Canon G9 as my family and pocket camera for a while now, and love the logic of the navigation within the various shoot modes. The G10 preserves the ergonomics and RAW capability, and bumps up the megapixel count, and adds the Digic 4 processor.

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